6/11/2023 0 Comments Petersen's abominations![]() ![]() Hot Rod, like all Petersen Publishing's annual, quarterly, bimonthly, and monthly magazines, catered to a distinct market niche, targeting young, southern Californian, male car enthusiasts. Of the dozens and dozens of hobby-oriented magazines composing the publishing empire built by Robert E. During the late 1990s, the company published roughly 80 different magazines and generated approximately $250 million in revenues from offices in New York and Los Angeles. The new owners were intent on greatly increasing the company's size, resolving to develop Petersen Publishing into a $1 billion, special-interest, publishing conglomerate. ![]() In 1996, the company fell under new ownership when its founder, Robert Petersen, retired. In a half-century of business, Petersen Publishing established a lasting, viable position in the publishing industry by publishing titles such as Hot Rod, Guns & Ammo, Teen, and Dirt Rider. Our strategy is to establish the world's leading special-interest publisher and brand equity company.Ī rising force in the publishing industry, Petersen Publishing Company publishes a host of monthly, bimonthly, quarterly, and annual magazines that each focus on special-interest subjects. SICs: 2721 Periodicals 2731 Book Publishing Incorporated: 1949 as Petersen Publishing Company ![]()
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