5/31/2023 0 Comments Michelle paver ghost stories![]() ![]() It just shows that books, like any other consumer product, can be marketed with great impact… if the will is there.” People are still bitterly arguing over how we did it in the video comments. We wanted to talk to readers on their own own terms, in a fun but compelling way. “No book video has come close to these numbers before. ![]() “We will soon be comfortably over the 6 million mark,” said Peter Cox of Redhammer, Michelle Paver’s agent. Meanwhile views for the Thin Air video to date are 5,784,559 (Facebook) and 143,761 (YouTube) totalling 5,928,320. ![]() Wildgaze is jointly headed by Finola Dwyer (former Chair of the BAFTA Film Committee) and Amanda Posey (also Oscar and BAFTA nominated). It comes as Michelle’s top-ten bestseller Dark Matter is being produced by film production company Wildgaze, which had a major hit with Oscar-nominated Brooklyn. The innovative prank video created to launch Michelle Paver’s ghost story, Thin Air, has been named by PR Week as one of the best publicity campaigns of the year. ![]()
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